{"product_id":"how-to-sell-a-lobster-bill-bishop-9781511484701","title":"How To Sell A Lobster 2nd Edition","description":"How To Sell A Lobster A Psychological Journey Into The Marketplace Of The Mind Do you want to attract more high-quality prospects? Do you want to make bigger sales and dramatically increase your income while working less hard? If so, read How To Sell A Lobster to learn the psychological marketing secrets of a street-wise entrepreneur. Join marketing coach Bill Bishop and his eccentric mentor Marketing Mike on a psychological journey into the marketplace of the human mind. How To Sell A Lobster presents a series of parables about challenging business problems and how to solve them with easy-to-use psychological techniques. Discover how the author packaged a BIG Idea to sell 1,400 lobsters in a waiter contest. Find out how to use The Line-Up technique to attract more prospects. Learn how to make bigger sales using The Three Boxes strategy, and how to increase your profit margins by packaging your $5 Cup of Coffee. A quick and fun read, How To Sell A Lobster has captivated the imagination of entrepreneurs and salespeople around the world. More than 1 million copies have been sold in 25 countries in 12 languages. Now it's your turn to start selling more lobsters.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Bishop\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1511484705\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781511484701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/17\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.25d","brand":"Bill Bishop","offers":[{"title":"Paperback","offer_id":43985356849407,"sku":"9781511484701","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e22cbaa3-e0d6-40d2-bac3-4529e9129eeb.jpg?v=1683277088","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-sell-a-lobster-bill-bishop-9781511484701","provider":"WR Book House","version":"1.0","type":"link"}