{"product_id":"how-to-start-and-grow-gilly-smith-9781472145345","title":"How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers","description":"\u003cp\u003eThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom \u003ci\u003eThis American Life\u003c\/i\u003e's Ira Glass and George the Poet to the teams behind \u003ci\u003eMy Dad Wrote a Porno \u003c\/i\u003eand\u003ci\u003e Table Manners with Jessie Ware\u003c\/i\u003e, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. \u003cp\u003e\u003c\/p\u003eThis is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers: \u003cbr\u003e- Recognising who your show is for, deciding what it is about and where to find inspiration.\u003cbr\u003e- Deciding on the format and working on structure and script.\u003cbr\u003e- Hosting, casting and interview techniques.\u003cbr\u003e- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.\u003cbr\u003e- Distribution - deciding on a release schedule, show art, metadata and how to distribute. \u003cbr\u003e- Growing your podcast - promotion and building community among fans. \u003cp\u003e\u003c\/p\u003eWith original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gilly Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1472145348\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781472145345\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Robinson Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.70d","brand":"Gilly Smith","offers":[{"title":"Paperback","offer_id":44042917740799,"sku":"9781472145345","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aad35f86-e12c-4eff-8c82-774d28d55281.jpg?v=1684964265","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-start-and-grow-gilly-smith-9781472145345","provider":"WR Book House","version":"1.0","type":"link"}