{"product_id":"how-to-start-and-operate-linda-kevich-9781502790767","title":"How to Start and Operate a Wedding Floral Design Business: A Self Study Business Training Course by The International Institute of Weddings","description":"\u003cstrong\u003eDiscover how to run a profitable wedding floral design business\u003c\/strong\u003e from your own home with this detailed step-by-step 180 page training guide.\u003cem\u003e\u003cstrong\u003eWeddings are the most profitable niche in the flora lindustry.\u003c\/strong\u003e\u003c\/em\u003e\u003cp\u003eThe average couple will spend over $30,000 on their wedding this year, with $5,000 spent on wedding flowers alone.\u003c\/p\u003e\u003cp\u003eThis in-depth business training manual is for the person who already has some basic floral design ability and wants to learn how to successfully turn it into their own business. We'll show you how to realize a profit quickly through strategic techniques that minimize your costs and maximize your profits.The reason most new businesses fail is due to high overhead expenses in the start-up stage. Its for that reason that this training manual strongly recommends breaking into the business by specializing in silk flowers. This will minimize the need for costly commercial refrigeration equipment necessary for properly storing fresh flowers, lower the cost of supplies, and eliminate losses that occur from spoilage. \u003cstrong\u003eApproximately 45% of all brides opt for silk flowers\u003c\/strong\u003e because of the many benefits silks provide (no risk of wilting in hot weather, reduced cost on more exotic flowers, lasting keepsake value, etc). Many successful homebased wedding florists focus exclusively on silk flowers because of these advantages.\u003c\/p\u003e\u003cp\u003eRegardless of whether you ultimately choose to work with fresh or silk as we advise, all of the training in thismanual regarding business strategy, advertising, promotion, marketing, pricing, client consultations, establishing your competitive advantage, etc. will be equally relevant. As a bonus to the valuable business information which is at the core of this training manual, this course also shares design ideas, principals, suggestions, and tips used in wedding floral design, however, to be clear: this is not a design course - it is a business start-up training manual.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis manual reveals trade secrets that can otherwise take years of experience to acquire.\u003c\/strong\u003e You'll be guided step by step through everything you need to know - from how to correctly set up your business, to getting bridal customers, conducting a client consultation, setting policies to avoid problems, to gaining the competitive advantage in your local area, to the most powerful and effective time-tested and proven methods \u0026amp; techniques for promoting\u0026amp; marketing this specific type of business - this is so important because if you don't have customers, you don't have a business Get the insider's edge to put your wedding floral business on the fast track.Discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe correct pricing formulas used by wedding florists for maximum profit\u003c\/li\u003e\n\u003cli\u003ecreative ideas to add excitement your wedding designs\u003c\/li\u003e\n\u003cli\u003ehow to conduct a consultation with a client\u003c\/li\u003e\n\u003cli\u003ehow to make your business stand out from the competition\u003c\/li\u003e\n\u003cli\u003ehow to create your contract (sample forms and contracts are included for you to model your own after)\u003c\/li\u003e\n\u003cli\u003etime-tested and proven marketing \u0026amp; promotional methods for attracting clients\u003c\/li\u003e\n\u003cli\u003eoperating procedures for the home based wedding florist\u003c\/li\u003e\n\u003cli\u003eproven, highly successful business concepts you can model your own business after\u003c\/li\u003e\n\u003cli\u003ethe most powerful and effective time-tested and proven methods \u0026amp; techniques for promoting and marketing this specific type of business - this is so important because if you don't have customers, you don't have a business \u003c\/li\u003e\n\u003cli\u003eexactly how to pump more profit out of your business with rental items.\u003c\/li\u003e\n\u003cli\u003ehow to purchase floral supplies at wholesale.\u003c\/li\u003e\n\u003cli\u003ethe proven formula to establish yourself as a major player within your local market.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAll necessary sample forms \u0026amp; contracts are included.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linda Kevich\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1502790769\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781502790767\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.38d","brand":"Linda Kevich","offers":[{"title":"Paperback","offer_id":43985285447935,"sku":"9781502790767","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef3a845a-d8e6-42dd-8b3d-07d9ad9aa0da.jpg?v=1683276657","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-start-and-operate-linda-kevich-9781502790767","provider":"WR Book House","version":"1.0","type":"link"}