{"product_id":"how-to-tango-with-a-sarah-ritchie-9780473483821","title":"How to Tango with a Tiger: a marketer's guide to working with creative communications agencies","description":"\u003cp\u003eWinner of the Business: Marketing \u0026amp; Advertising category, 2020 International Book Awards.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBe the best client ever!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.\u003c\/p\u003e\u003cp\u003eIf you aim to build solid client\/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!\u003c\/p\u003e\u003cp\u003ePacked with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the 'what', the 'why', AND the 'how' to help you foster brilliant, effective and productive relationships with your creative communications agencies.\u003c\/p\u003e\u003cp\u003eLearn about the six key facets of working with agencies: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAGENCY LIFE: \u003c\/b\u003e All about AgencyLand - and how to navigate it.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAGENCY LOVE: \u003c\/b\u003e All about interacting with your agencies and how to get the best results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eALL ABOUT YOU: \u003c\/b\u003e All about helping you to be the best client you can be - covering topics that affect you personally.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMISSION CONTROL: \u003c\/b\u003e All about the 'paperwork' - how to identify what needs to be done, and the best-practice ways of keeping it all under control.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNUTS \u0026amp; BOLTS: \u003c\/b\u003e All about the technical side - how to understand production requirements, and demystify industry jargon.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE FUN BITS: \u003c\/b\u003e All about the execution - how to work with your agencies to bring projects and campaigns to life.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eSarah Ritchie (author of award-winning 'How to Wrestle an Octopus') shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarah Ritchie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0473483823\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780473483821\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sarah Ritchie\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 582\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.18d\u003c\/p\u003e","brand":"Sarah Ritchie","offers":[{"title":"Paperback","offer_id":44056192450815,"sku":"9780473483821","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ff3f9f0-65eb-4b45-afc8-48ccec845ed9.jpg?v=1685040001","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-tango-with-a-sarah-ritchie-9780473483821","provider":"WR Book House","version":"1.0","type":"link"}