{"product_id":"how-to-win-at-crm-seth-kinnett-9780367657888","title":"How to Win at CRM: Strategy, Implementation, Management","description":"This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seth Kinnett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367657880\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367657888\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Auerbach Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.51d","brand":"Seth Kinnett","offers":[{"title":"Paperback","offer_id":48443424768255,"sku":"9780367657888","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_08aa77b2-ef7e-49b5-8506-f8b70146c946.jpg?v=1777205436","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-win-at-crm-seth-kinnett-9780367657888","provider":"WR Book House","version":"1.0","type":"link"}