{"product_id":"how-to-wrestle-an-octopus-sarah-ritchie-9780473427733","title":"How to Wrestle an Octopus: an agency account manager's guide to pretty much everything","description":"\u003cb\u003eBecome an account management superstar!\u003c\/b\u003e\u003cp\u003eAcclaimed by industry experts as the most comprehensive guide for agency account managers of all levels, \u003ci\u003e'How to Wrestle an Octopus'\u003c\/i\u003e is the #1 choice for anyone with client-facing responsibility in the advertising, design, PR, experiential, media, and print industries.\u003c\/p\u003e\u003cp\u003eBronze medal winner, Axiom Business Book Awards 2019 (USA)\u003c\/p\u003e\u003cp\u003eLearn about the seven facets of account management: \u003cbr\u003e\u003cb\u003eAGENCY LIFE: \u003c\/b\u003e All about AgencyLand - and how to survive it.\u003cbr\u003e\u003cb\u003eALL ABOUT YOU: \u003c\/b\u003e All about helping you to be the best account manager you can be - covering topics that affect you personally.\u003cbr\u003e\u003cb\u003eCLIENT LOVE: \u003c\/b\u003e All about interacting with your clients - deconstructing the concept of 'client service', and helping to show you what that means in your everyday work life.\u003cbr\u003e\u003cb\u003eKA-CHING!: \u003c\/b\u003e All about the money - how to navigate your way through the account management minefield of sales, business accounting, profitability, and more.\u003cbr\u003e\u003cb\u003eMISSION CONTROL: \u003c\/b\u003e All about the 'paperwork' - helping you to identify what needs to be done, and the best-practice ways of keeping it all under control.\u003cbr\u003e\u003cb\u003eNUTS AND BOLTS: \u003c\/b\u003e All about the technical bits - understanding production requirements, and demystifying industry jargon.\u003cbr\u003e\u003cb\u003eTHE FUN BITS: \u003c\/b\u003e All about the execution and how account managers bring projects and campaigns to life.\u003c\/p\u003e\u003cp\u003eSarah Ritchie, founder of \u003cb\u003eAM-Insider.com\u003c\/b\u003e shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 800 interviews with account managers and agency managers from 30 different countries.\u003c\/p\u003e\u003cp\u003ePacked with case studies, quotes from industry leaders, and 300 essential topics to empower, enthuse, and educate. \u003ci\u003e'How to Wrestle an Octopus'\u003c\/i\u003e covers the 'what', the 'why', AND the 'how' - pretty much everything you need to do your job well and become an account management superstar!\u003c\/p\u003e\u003cp\u003eSarah Ritchie is also the author of 'How to Tango with a Tiger: a marketer's guide to working with creative communications agenc\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarah Ritchie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0473427737\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780473427733\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Am-Insider\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 674\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.35d\u003c\/p\u003e","brand":"Sarah Ritchie","offers":[{"title":"Paperback","offer_id":43980972163327,"sku":"9780473427733","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0bcc8413-fa87-4a36-a19c-0f9211c014da.jpg?v=1683252961","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-wrestle-an-octopus-sarah-ritchie-9780473427733","provider":"WR Book House","version":"1.0","type":"link"}