{"product_id":"how-to-write-a-good-victor-o-schwab-9781614278863","title":"How to Write a Good Advertisement","description":"2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Victor O. Schwab\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1614278865\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781614278863\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Martino Fine Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.57d","brand":"Victor O. Schwab","offers":[{"title":"Paperback","offer_id":43984629727487,"sku":"9781614278863","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_932621cb-d5ea-4c8d-81b9-da75344ce71a.jpg?v=1683273340","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-write-a-good-victor-o-schwab-9781614278863","provider":"WR Book House","version":"1.0","type":"link"}