{"product_id":"how-to-write-an-inspired-howard-ibach-9780578808758","title":"How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process","description":"\u003cp\u003eFundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Howard Ibach\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578808757\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578808758\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Juju Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Howard Ibach","offers":[{"title":"Paperback","offer_id":44052395065599,"sku":"9780578808758","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_17e31493-889a-4c72-9b6a-b98bd9be84b9.jpg?v=1685018554","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-write-an-inspired-howard-ibach-9780578808758","provider":"WR Book House","version":"1.0","type":"link"}