{"product_id":"human-centered-communication-ethan-beute-9781639080007","title":"Human-Centered Communication: A Business Case Against Digital Pollution","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eWall Street Journal \u003c\/i\u003eBestseller\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eDIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWe're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. \u003cp\u003e\u003c\/p\u003eThe only viable way forward is to be more thoughtful, intentional, and personal. \u003ci\u003eHuman-Centered Communication \u003c\/i\u003eprovides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: \u003cul\u003e\n\u003cli\u003eBreak through the noise and earn attention\u003c\/li\u003e\n\u003cli\u003eBuild trust and create engagement\u003c\/li\u003e\n\u003cli\u003eEnhance your reputation with both people and algorithms\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eThe concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. \u003cp\u003e\u003c\/p\u003eThe authors of the bestselling \u003ci\u003eRehumanize Your Business\u003c\/i\u003e join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE\/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered. \u003cp\u003e\u003c\/p\u003eThe experts studied, interviewed, and featured: \u003cul\u003e\n\u003cli\u003eJacco van der Kooij, Founder of Winning by Design\u003c\/li\u003e\n\u003cli\u003eDan Hill, PhD, President of Sensory Logic\u003c\/li\u003e\n\u003cli\u003eMathew Sweezey, Director of Market Strategy at Salesforce\u003c\/li\u003e\n\u003cli\u003eJulie Hansen, Creator of the Selling on Video Master Class\u003c\/li\u003e\n\u003cli\u003eAdam Contos, CEO of RE\/MAX\u003c\/li\u003e\n\u003cli\u003eLauren Bailey, Founder and President of Factor 8 and #GirlsClub\u003c\/li\u003e\n\u003cli\u003eMario Martinez Jr, Founder and CEO of Vengreso\u003c\/li\u003e\n\u003cli\u003eViveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso\u003c\/li\u003e\n\u003cli\u003eShep Hyken, Customer Service and Customer Experience Expert\u003c\/li\u003e\n\u003cli\u003eMorgan J Ingram, Director of Sales Execution at JB Sales Training\u003c\/li\u003e\n\u003cli\u003eDan Tyre, sales executive and founding team member at HubSpot\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003eAmong the themes addressed: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTrust and relationships\u003c\/li\u003e\n\u003cli\u003eCommunication and connection\u003c\/li\u003e\n\u003cli\u003eService and value\u003c\/li\u003e\n\u003cli\u003eText and video\u003c\/li\u003e\n\u003cli\u003eNoise and pollution\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003eAmong the types of videos in which you'll become more confident and effective: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLive, synchronous video meetings\u003c\/li\u003e\n\u003cli\u003eRecorded, asynchronous video messages\u003c\/li\u003e\n\u003cli\u003eVideo calls and video presentations\u003c\/li\u003e\n\u003cli\u003eVideo in emails and text messages\u003c\/li\u003e\n\u003cli\u003eVideo in social feeds and social messages\u003c\/li\u003e\n\u003cli\u003eVideo for specific individuals and large groups\u003c\/li\u003e\n\u003cli\u003eVideo for known audiences and anonymous masses\u003c\/li\u003e\n\u003cli\u003eVideo for prospects, customers, employees, and other stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003eFor immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with \u003ci\u003eHuman-Centered Communication. \u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ethan Beute, Stephen Pacinelli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1639080007\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781639080007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fast Company Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.06w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePW Booklife Reviews\u003c\/i\u003e 01\/23\/2023","brand":"Ethan Beute","offers":[{"title":"Hardcover","offer_id":44054046933247,"sku":"9781639080007","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_50398604-02ff-4e02-865a-ea0aaff84a91.jpg?v=1685027691","url":"https:\/\/www.whiterainbookhouse.com\/products\/human-centered-communication-ethan-beute-9781639080007","provider":"WR Book House","version":"1.0","type":"link"}