{"product_id":"human-centered-marketing-ashley-faus-9781398619401","title":"Human-Centered Marketing: How to Connect with Audiences in the Age of AI","description":"\u003cp\u003e\u003cb\u003eWith the rise of AI, excess of distribution channels, and focus on tracking every touch-point in order to drive revenue, consumer trust is at an all-time low. \u003c\/b\u003e\u003cb\u003eTo restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eHuman-Centered Marketing\u003c\/i\u003e\u003c\/b\u003e introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders to build trust and move your audience into the future. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEach chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashley Faus\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 139861940X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398619401\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Ashley Faus","offers":[{"title":"Hardcover","offer_id":46640799842559,"sku":"9781398619401","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1c467df-7440-4297-ab8a-b9016fa1ec1c.jpg?v=1740670551","url":"https:\/\/www.whiterainbookhouse.com\/products\/human-centered-marketing-ashley-faus-9781398619401","provider":"WR Book House","version":"1.0","type":"link"}