{"product_id":"human-desire-ayan-khan-9798242556898","title":"Human Desire: The Psychology Behind Why People Buy and Why They Don't","description":"\u003cp\u003ePeople like to believe they make rational decisions.\u003cbr\u003eThey don't. They feel first. They justify later.\u003cbr\u003eAnd in between, something far more subtle is happening.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHUMAN DESIRE\u003c\/b\u003e is not a book about persuasion tricks, marketing hacks, or how to manipulate people into buying more. It is an exploration of how desire actually forms inside the human mind, before logic arrives, before explanations are constructed, before we even realise a choice is being made.\u003c\/p\u003e\u003cp\u003eDrawing from psychology, neuroscience, and real-world observation, this book examines why people feel drawn to certain products, brands, ideas, and identities, and why they hesitate, delay, or walk away even when something seems \"right.\"\u003c\/p\u003e\u003cp\u003eYou'll explore: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy does emotion lead decisions, and logic only arrives to explain them\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow identity, belonging, and status quietly shape choice\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy attention has become the most valuable currency in the digital world\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow modern systems anticipate desire before we consciously name it\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhere influence ends, and ethical responsibility begins\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRather than reducing human behaviour to formulas or tactics, \u003cb\u003eHUMAN DESIRE\u003c\/b\u003e offers a clear framework for understanding how decisions move through the mind emotionally, socially, and rationally and why alignment between these layers matters more than persuasion.\u003c\/p\u003e\u003cp\u003eThis book is written for readers who want clarity, not shortcuts.\u003cbr\u003eFor marketers who want to understand \u003ci\u003ewhy\u003c\/i\u003e campaigns work or fail before changing strategy.\u003cbr\u003eFor anyone curious about how much of what feels like free choice is quietly shaped by forces we rarely see.\u003c\/p\u003e\u003cp\u003eUnderstanding desire doesn't remove influence.\u003cbr\u003eIt changes your relationship with it.\u003cbr\u003eAnd once you see how decisions actually form, it becomes very hard to unsee.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ayan Khan\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798242556898\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Ayan Khan","offers":[{"title":"Paperback","offer_id":48440663539967,"sku":"9798242556898","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42c217e7-f0d0-433e-8351-721180ccfa39.jpg?v=1777183972","url":"https:\/\/www.whiterainbookhouse.com\/products\/human-desire-ayan-khan-9798242556898","provider":"WR Book House","version":"1.0","type":"link"}