{"product_id":"humanizing-b2b-paul-cash-9781788602518","title":"Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales","description":"There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Cash, James Trezona\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 178860251X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781788602518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.90d","brand":"Paul Cash","offers":[{"title":"Paperback","offer_id":44047646261503,"sku":"9781788602518","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4a7a4f1-0abe-4cb5-8e1e-5a405e75dd6c.jpg?v=1684991413","url":"https:\/\/www.whiterainbookhouse.com\/products\/humanizing-b2b-paul-cash-9781788602518","provider":"WR Book House","version":"1.0","type":"link"}