{"product_id":"i-think-i-need-marketing-bonnie-taylor-9780578168616","title":"I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program","description":"Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: - Creating an actionable marketing strategy that achieves business goals - Developing a winning brand and branding throughout a business - Choosing the right mix from traditional and digital marketing options - Setting budgets and saving money in marketing - Using research effectively and efficiently - Hiring and successfully working with outside consultants - Evaluating and capitalizing on results\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bonnie Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578168618\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578168616\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e I Think I Need, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d","brand":"Bonnie Taylor","offers":[{"title":"Paperback","offer_id":44059299086591,"sku":"9780578168616","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7adfc17a-e7ea-4d7e-93a7-4d583300c81e.jpg?v=1685057394","url":"https:\/\/www.whiterainbookhouse.com\/products\/i-think-i-need-marketing-bonnie-taylor-9780578168616","provider":"WR Book House","version":"1.0","type":"link"}