{"product_id":"iconic-advantage-soon-yu-9781682615409","title":"Iconic Advantage: Don't Chase the New, Innovate the Old","description":"\u003cb\u003eDon't just chase the new - Innovate the old.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eModern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. \u003cp\u003e\u003c\/p\u003e Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. \u003cp\u003e\u003c\/p\u003e Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years. \u003cp\u003e\u003c\/p\u003e Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Soon Yu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1682615405\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781682615409\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Savio Republic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.60w x 0.90d","brand":"Soon Yu","offers":[{"title":"Hardcover","offer_id":43994418282751,"sku":"9781682615409","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c0bc9a76-5e3c-4c30-8b47-27351441e255.jpg?v=1683330033","url":"https:\/\/www.whiterainbookhouse.com\/products\/iconic-advantage-soon-yu-9781682615409","provider":"WR Book House","version":"1.0","type":"link"}