{"product_id":"iconic-consumer-brands-for-more-darren-gillen-9781781196182","title":"Iconic Consumer Brands for More Defensive, Lower-risk Investing","description":"The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head \u0026amp; Shoulders, Guinness, Heineken, Nescafé, Dove, Vaseline, and Ben \u0026amp; Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Darren Gillen, Jonathan Yates\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781196184\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781196182\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oak Tree Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 48\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.10d","brand":"Darren Gillen","offers":[{"title":"Paperback","offer_id":47001753682175,"sku":"9781781196182","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ce3b1207-aa4a-47ce-b34f-273c7d259cc6.jpg?v=1751602034","url":"https:\/\/www.whiterainbookhouse.com\/products\/iconic-consumer-brands-for-more-darren-gillen-9781781196182","provider":"WR Book House","version":"1.0","type":"link"}