{"product_id":"idea-stormers-bryan-w-mattimore-9781118134276","title":"Idea Stormers","description":"\u003cb\u003eHow to solve critical business challenges by generating more and better ideas\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cp\u003eEvery organization needs a steady supply of fresh, relevant ideas, but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.\u003c\/p\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eIdentifies Mattimore's top ideation and innovation techniques (including ?brainwalking, ? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eTells real stories of ideation at work in Mattimore's consulting business, including how Ben \u0026amp; Jerry's named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eMattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eWith a diverse range of tested methods, \u003ci\u003eIdea Stormers\u003c\/i\u003e is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bryan W. Mattimore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118134273\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118134276\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d","brand":"Bryan W. Mattimore","offers":[{"title":"Hardcover","offer_id":43947776409855,"sku":"9781118134276","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_161a97f8-6484-4741-9740-af887c74c2aa.jpg?v=1681520731","url":"https:\/\/www.whiterainbookhouse.com\/products\/idea-stormers-bryan-w-mattimore-9781118134276","provider":"WR Book House","version":"1.0","type":"link"}