{"product_id":"ideaology-gareth-benson-9780645212839","title":"Ideaology: Your Compass to Intellectual Property Success in the Ideas Economy","description":"\u003cp\u003eIn \u003cem\u003eIDEAOLOGY\u003c\/em\u003e, Gareth Benson gives us the IDEAS needed to be successful in the Ideas Economy with today's most valuable asset-intellectual property. Although grounded in history, philosophy and literature, \u003cem\u003eIDEAOLOGY\u003c\/em\u003e is a practical guide that gives you concrete strategies for business success with intellectual property. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you will learn the navigation tools to create profitable intellectual property. You will learn how to identify your idea, express it compellingly, develop it into a business, accelerate its valuation for investments and commercialise it to bring it to market and reap the rewards.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour greatest source of wealth lies no further than the frontiers of your mind. Fortune favours the bold. Find your treasure.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gareth Benson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0645212830\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780645212839\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gareth Benson Enterprises Pty Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.27d","brand":"Gareth Benson","offers":[{"title":"Paperback","offer_id":44059439464703,"sku":"9780645212839","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e687fbc1-c4a3-4df3-8c70-945a3aac7de5.jpg?v=1685058235","url":"https:\/\/www.whiterainbookhouse.com\/products\/ideaology-gareth-benson-9780645212839","provider":"WR Book House","version":"1.0","type":"link"}