{"product_id":"ideas-to-innovation-gaurav-kumar-9788199787339","title":"Ideas to Innovation: Creativity, Design Thinking, IPR \u0026 the Innovation Ecosystem: (Second Edition)","description":"\u003cp\u003eInnovation is no longer a specialised activity limited to laboratories, startups, or large corporations-it is a critical life skill for students, researchers, professionals, and institutions navigating a rapidly changing world. \u003cb\u003eIdeas to Innovation: Creativity, Design Thinking, IPR \u0026amp; the Innovation Ecosystem (Second Edition)\u003c\/b\u003e is a comprehensive and practice-oriented guide that explains how ideas are generated, refined, protected, scaled, measured, and transformed into responsible innovations with real-world impact.\u003c\/p\u003e\u003cp\u003eThis \u003cb\u003esecond edition\u003c\/b\u003e has been thoroughly revised and expanded to reflect emerging trends in innovation education, responsible innovation, sustainability, and India's evolving innovation ecosystem. It moves beyond theory to offer \u003cb\u003eactionable frameworks, tools, case studies, reflection questions, and project ideas\u003c\/b\u003e, making it suitable for classrooms, research labs, innovation cells, and early-stage ventures.\u003c\/p\u003e\u003cp\u003eThe book presents innovation as a \u003cb\u003esystematic, iterative, and human-centred journey\u003c\/b\u003e, beginning with the psychology of creativity and ending with ethical, sustainable, and measurable societal impact. Readers are guided step by step-from developing creative and critical thinking skills to applying Design Thinking, managing intellectual property, assessing technology readiness, navigating innovation ecosystems, and ensuring responsible innovation aligned with the Sustainable Development Goals and the triple bottom line of People, Planet, and Profit.\u003c\/p\u003e\u003cp\u003eDesigned for \u003cb\u003eundergraduate and postgraduate students, PhD scholars, educators, researchers, entrepreneurs, and innovation professionals\u003c\/b\u003e, this book aligns well with \u003cb\u003eNEP 2020, outcome-based education, and interdisciplinary curricula\u003c\/b\u003e. It integrates global perspectives with strong Indian context, making it especially relevant for emerging economies.\u003c\/p\u003e\u003cb\u003eChapter Overview\u003c\/b\u003e\u003cp\u003e\u003cb\u003eChapter 1: \u003c\/b\u003e Creativity, Creative Thinking, and Critical Thinking\u003cbr\u003eExplores the cognitive foundations of innovation and how creative and critical thinking work together.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 2: \u003c\/b\u003e Problem Solving and Ideation\u003cbr\u003eIntroduces structured problem-solving tools and creative ideation techniques with practical examples.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 3: \u003c\/b\u003e Innovation - Concepts, Types, and Processes\u003cbr\u003eExplains what innovation is, its classifications, and the structured innovation process.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 4: \u003c\/b\u003e Design Thinking\u003cbr\u003ePresents human-centred Design Thinking models and their application across sectors.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 5: \u003c\/b\u003e Intellectual Property Rights (IPR) and Patents\u003cbr\u003eExplains IPR, patents, licensing, and their role in protecting and commercialising ideas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 6: \u003c\/b\u003e Technology Readiness Levels (TRLs)\u003cbr\u003eIntroduces TRLs as a framework for managing innovation risk and scaling technologies.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 7: \u003c\/b\u003e Innovation Ecosystem\u003cbr\u003eExamines global and Indian innovation ecosystems, including incubators, accelerators, and policy support.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapter 8: \u003c\/b\u003e Innovation Metrics and Responsible Innovation\u003cbr\u003eFocuses on measuring innovation and embedding ethics, sustainability, and societal responsibility.\u003c\/p\u003eBy combining \u003cb\u003ethinking skills, tools, systems, and values\u003c\/b\u003e, this book equips readers to move confidently from ideas to innovations that are not only successful, but also \u003cb\u003eethical, inclusive, and meaningful for society\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gaurav Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8199787333\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788199787339\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sb Knowledge Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.31d","brand":"Gaurav Kumar","offers":[{"title":"Paperback","offer_id":48801245102335,"sku":"9788199787339","price":10.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/ideas-to-innovation-gaurav-kumar-9788199787339","provider":"WR Book House","version":"1.0","type":"link"}