{"product_id":"identifying-substitute-and-complementary-relationships-leigh-mcalister-9781021500441","title":"Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior","description":"\u003cp\u003eThis groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek out and consume various products. Drawing on extensive research and data analysis, the authors explore the relationships between substitute and complementary products and their impact on consumer decision-making. With its rigorous analysis and practical applications, this book is an essential resource for anyone interested in marketing, consumer behavior, and business strategy.\u003c\/p\u003e\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.\u003c\/p\u003e\u003cp\u003eThis work is in the \"public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.\u003c\/p\u003e\u003cp\u003eScholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leigh McAlister, James M. Lattin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1021500445\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781021500441\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Legare Street Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/18\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.17d","brand":"Leigh McAlister","offers":[{"title":"Paperback","offer_id":47136346964223,"sku":"9781021500441","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d316bc1e-dd35-46b2-87ff-9696a39ae1ea.jpg?v=1755023067","url":"https:\/\/www.whiterainbookhouse.com\/products\/identifying-substitute-and-complementary-relationships-leigh-mcalister-9781021500441","provider":"WR Book House","version":"1.0","type":"link"}