{"product_id":"identity-marketing-veronica-romney-9798218625931","title":"Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)","description":"\u003cp\u003eBuyers are smart.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to \"buy this\" and instead extend the powerful invitation to \"be this.\" - no matter what you sell or the size of your budget.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnce you understand this revolutionary approach to marketing, you'll never go back to the outdated, overused outcomes-based marketing approach again.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Veronica Romney\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798218625931\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Losomo Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.68d","brand":"Veronica Romney","offers":[{"title":"Paperback","offer_id":46907181400319,"sku":"9798218625931","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79844c57-9434-44fb-ad07-fc31532660b5.jpg?v=1748772562","url":"https:\/\/www.whiterainbookhouse.com\/products\/identity-marketing-veronica-romney-9798218625931","provider":"WR Book House","version":"1.0","type":"link"}