{"product_id":"if-then-jill-lepore-9781324091127","title":"If Then: How the Simulmatics Corporation Invented the Future","description":"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jill Lepore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1324091126\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781324091127\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Liveright Publishing Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.23h x 5.55w x 1.03d","brand":"Jill Lepore","offers":[{"title":"Paperback","offer_id":44054983770367,"sku":"9781324091127","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5b4f5207-02b7-4501-bda8-f330b62f7780.jpg?v=1685033112","url":"https:\/\/www.whiterainbookhouse.com\/products\/if-then-jill-lepore-9781324091127","provider":"WR Book House","version":"1.0","type":"link"}