{"product_id":"ignite-topline-growth-melanie-r-varin-9798889266242","title":"Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success","description":"\u003cp\u003eHave you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits - for their customers and their organization!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eIgnite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, \u003c\/em\u003eauthor Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy reading this book, you will understand: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe four critical elements necessary for strong GTM alignment\u003c\/li\u003e\n\u003cli\u003eThe steps needed to put those elements in place\u003c\/li\u003e\n\u003cli\u003eThe magnitude of benefits you and your teams are likely to enjoy because of great alignment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIgnite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success \u003c\/em\u003eis a how-to book that benefits all GTM team members, especially business leaders who recognize the need for change and are willing to make alignment a reality!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melanie R. Varin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8889266244\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798889266242\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Degree Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.62d\u003c\/p\u003e","brand":"Melanie R. Varin","offers":[{"title":"Paperback","offer_id":44159538626815,"sku":"9798889266242","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba486d17-d583-4ba2-a77c-426c5c457824.jpg?v=1689083203","url":"https:\/\/www.whiterainbookhouse.com\/products\/ignite-topline-growth-melanie-r-varin-9798889266242","provider":"WR Book House","version":"1.0","type":"link"}