{"product_id":"iima-business-and-intellectual-anurag-k-agarwal-9788184001402","title":"Iima - Business and Intellectual Property","description":"\u003cp\u003eBusiness and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how--in a rapidly changing business field--managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands--Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata--to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.\u003c\/p\u003e\u003cp\u003eThe IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anurag K. Agarwal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8184001401\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788184001402\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Random Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Anurag K. Agarwal","offers":[{"title":"Paperback","offer_id":48588035358975,"sku":"9788184001402","price":14.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/iima-business-and-intellectual-anurag-k-agarwal-9788184001402","provider":"WR Book House","version":"1.0","type":"link"}