{"product_id":"im-afraid-debbie-from-marketing-morten-mnster-9781786278951","title":"I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World","description":"\u003cb\u003eHow to Use Behavioral Design to Create Change in the Real World\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this ground-breaking book, author Morten M nster presents a set of rules that individuals and companies can follow to bring about \u003ci\u003e\u003cb\u003enecessary change\u003c\/b\u003e\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eUsing \u003cb\u003ebehavioral design\u003c\/b\u003e and an accessible \u003cb\u003efour-step method\u003c\/b\u003e, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. \u003cp\u003e\u003c\/p\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Morten M?ster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1786278952\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781786278951\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 1.20d","brand":"Morten M?ster","offers":[{"title":"Paperback","offer_id":44051982319871,"sku":"9781786278951","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_695635ef-82fc-4324-863f-cec7a6673cd1.jpg?v=1685016306","url":"https:\/\/www.whiterainbookhouse.com\/products\/im-afraid-debbie-from-marketing-morten-mnster-9781786278951","provider":"WR Book House","version":"1.0","type":"link"}