{"product_id":"imagine-at-will-christopher-loughlan-9780957501669","title":"Imagine at Will: - tales of experimentation, curiosity and innovation","description":"\u003cp\u003eThis is not a book on the transformational ability of imagination or innovation \u003cem\u003edesign\u003c\/em\u003e - the challenges of creating a new product or service and bringing it to the marketplace; there are plenty of great books out there already. Far less, does it even attempt a \u003cem\u003etheory \u003c\/em\u003eof the imagination. It is upstream of that process and centres around a particular triumvirate. It is about the process of cultivating an endless habit of \u003cstrong\u003ecuriosity\u003c\/strong\u003e of the human condition. A precursor or indeed twin of this must rely on having powers of good \u003cstrong\u003eobservation\u003c\/strong\u003e, to seek the new and the different and to ask 'why'\/'what if'. The third pillar in this triumvirate being the subsequent mental processes of linking thoughts: higher level functions of combination, synthesis and analysis, leading to the skill in \u003cstrong\u003epattern recognition\u003c\/strong\u003e and applying such in a new scenario. The book also couples the practice of imagination with the process of innovation i.e. taking ideas forward into some form of action. I have re-told some and imagined other stories that may help to better understand the true nature of imagination and innovation, to dream about innovators and to stand 'in their shoes'. This book is the story of such moments, random accounts of the 'why and the how' - derived from curiosity, observation, surprise, delight and admiration. Imagination is undoubtedly a skill: practise, so that it becomes habitual.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher Loughlan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0957501668\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780957501669\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pi Publishing House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.45d","brand":"Christopher Loughlan","offers":[{"title":"Paperback","offer_id":43988691812607,"sku":"9780957501669","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_83dd85d2-1a07-42db-9935-0433bc52b9f3.jpg?v=1683295844","url":"https:\/\/www.whiterainbookhouse.com\/products\/imagine-at-will-christopher-loughlan-9780957501669","provider":"WR Book House","version":"1.0","type":"link"}