{"product_id":"imagining-consumers-regina-lee-blaszczyk-9781421437248","title":"Imagining Consumers: Design and Innovation from Wedgwood to Corning","description":"\u003cp\u003eWinner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by\u003ci\u003e Choice \u003c\/i\u003eMagazine as an Outstanding Academic Title\u003c\/p\u003e\u003cp\u003eOriginally published in 1999.\u003ci\u003e Imagining Consumers\u003c\/i\u003e tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.\u003c\/p\u003e\u003cp\u003e Based on extensive research in untapped corporate archives, \u003ci\u003eImagining Consumers\u003c\/i\u003e supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Regina Lee Blaszczyk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1421437244\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781421437248\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Johns Hopkins University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.92d","brand":"Regina Lee Blaszczyk","offers":[{"title":"Paperback","offer_id":43941761286399,"sku":"9781421437248","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_97e12ece-24f9-46e6-9828-ab7d75670e22.jpg?v=1681454813","url":"https:\/\/www.whiterainbookhouse.com\/products\/imagining-consumers-regina-lee-blaszczyk-9781421437248","provider":"WR Book House","version":"1.0","type":"link"}