{"product_id":"immersion-paul-j-zak-9781544531977","title":"Immersion: The Science of the Extraordinary and the Source of Happiness","description":"\u003cp\u003eNo one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eExperience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCreating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, \u003cstrong\u003eDr. Paul J. Zak \u003c\/strong\u003eexplains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul J. Zak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544531974\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544531977\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Paul J. Zak","offers":[{"title":"Hardcover","offer_id":44077710475519,"sku":"9781544531977","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b80f9909-6a83-4e66-87ac-b22a82b499ba.jpg?v=1685471379","url":"https:\/\/www.whiterainbookhouse.com\/products\/immersion-paul-j-zak-9781544531977","provider":"WR Book House","version":"1.0","type":"link"}