{"product_id":"immersive-technologies-to-accelerate-innovation-sylvain-fleury-9781786307705","title":"Immersive Technologies to Accelerate Innovation: How Virtual and Augmented Reality Enables the Co-Creation of Concepts","description":"The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data.\u003cbr\u003e\u003cbr\u003eThe challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process.\u003cbr\u003e\u003cbr\u003eThe objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sylvain Fleury, Simon Richir\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1786307707\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781786307705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Iste\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Sylvain Fleury","offers":[{"title":"Hardcover","offer_id":43945732866303,"sku":"9781786307705","price":177.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_69f50ef0-1460-409b-a576-c8207aec954b.jpg?v=1681509568","url":"https:\/\/www.whiterainbookhouse.com\/products\/immersive-technologies-to-accelerate-innovation-sylvain-fleury-9781786307705","provider":"WR Book House","version":"1.0","type":"link"}