{"product_id":"impact-of-social-media-marketing-abhishek-kumar-gautam-9789358986860","title":"Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh","description":"\u003cp\u003eThe book 'Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh' delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts, the study provides an insightful analysis of how social media marketing strategies are utilized to enhance handicraft visibility, reach, and sales, ultimately contributing to the socio-economic upliftment of artisans and preserving India's rich cultural heritage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Abhishek Kumar Gautam, Prof (Dr ). Sukanta Kumar Baral\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9358986867\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789358986860\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Qurate Books Private Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/21\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.43d","brand":"Abhishek Kumar Gautam","offers":[{"title":"Paperback","offer_id":46372725162239,"sku":"9789358986860","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bfb8034c-ce7a-49e7-b836-65cabdad3847.jpg?v=1732726773","url":"https:\/\/www.whiterainbookhouse.com\/products\/impact-of-social-media-marketing-abhishek-kumar-gautam-9789358986860","provider":"WR Book House","version":"1.0","type":"link"}