{"product_id":"impacts-of-online-advertising-on-tereza-semerzadovza-9781799816188","title":"Impacts of Online Advertising on Business Performance","description":"Creating a brand s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tereza Semerádová\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799816184\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799816188\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.69d","brand":"Tereza Semerádová","offers":[{"title":"Hardcover","offer_id":48445756145919,"sku":"9781799816188","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4048f61-42cc-4607-911f-f800e7a0e3ab.jpg?v=1777220439","url":"https:\/\/www.whiterainbookhouse.com\/products\/impacts-of-online-advertising-on-tereza-semerzadovza-9781799816188","provider":"WR Book House","version":"1.0","type":"link"}