{"product_id":"implicative-marketing-florence-touz-9780367498795","title":"Implicative Marketing: For a Sustainable Economy","description":"\u003cp\u003eThis book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse.\u003c\/p\u003e\u003cp\u003eExposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today's marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption.\u003c\/p\u003e\u003cp\u003eImplicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Florence Touzé\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367498790\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367498795\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.26d","brand":"Florence Touzé","offers":[{"title":"Paperback","offer_id":44127680266495,"sku":"9780367498795","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a2c21b90-8aa1-43a4-8f4a-1660a6d42983.jpg?v=1687454621","url":"https:\/\/www.whiterainbookhouse.com\/products\/implicative-marketing-florence-touz-9780367498795","provider":"WR Book House","version":"1.0","type":"link"}