{"product_id":"improving-b2b-communication-benjamin-klein-9781545470145","title":"Improving B2B Communication","description":"The main objective of this book p roject was t o find out how to improve REALPAD's communication with potential and existing customers by using various digital marketing channels. In order to achieve the goals, theories of different digital channels were examined along with research on the effectiveness of these channels to B2B businesses in order to come up with suggestions for the company.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Benjamin Klein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1545470146\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781545470145\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 98\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.20d","brand":"Benjamin Klein","offers":[{"title":"Paperback","offer_id":50918946996479,"sku":"9781545470145","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/improving-b2b-communication-benjamin-klein-9781545470145","provider":"WR Book House","version":"1.0","type":"link"}