{"product_id":"improving-business-through-marketing-cross-cultural-baby-anusha-nur-mohamed-thaheer-9798337315447","title":"Improving Business Through Marketing, Cross-Cultural Management, and Public Relations","description":"In today's globally connected and highly competitive marketplace, businesses must adopt a multifaceted approach to achieve sustainable growth and success. Marketing, cross-cultural management, and public relations (PR) enhance business performance. Effective marketing drives brand awareness and customer engagement, while cross-cultural management ensures collaboration and communication across teams and markets. Improved public relations foster trust, credibility, and a positive image. Together, these fields strengthen a company's position while building resilience in changing business landscapes. Improving Business Through Marketing, Cross-Cultural Management, and Public Relations explores how companies can align marketing strategies, cross-cultural management practices, and PR efforts to create a unified and effective global approach. It examines the need for holistic integration of these three key business functions to foster collaboration, build strong global brands, and manage cross-cultural teams effectively. This book covers topics such as consumer science, reputation management, and human resources, and is a useful resource for business owners, marketers and public relations professionals, academicians, researchers, and scientists.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Baby Anusha Nur Mohamed Thaheer\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798337315447\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Igi Global Scientific Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.00d","brand":"Baby Anusha Nur Mohamed Thaheer","offers":[{"title":"Hardcover","offer_id":48659711426815,"sku":"9798337315447","price":240.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/improving-business-through-marketing-cross-cultural-baby-anusha-nur-mohamed-thaheer-9798337315447","provider":"WR Book House","version":"1.0","type":"link"}