{"product_id":"improving-the-visibility-and-use-kenning-arlitsch-9781555709068","title":"Improving the Visibility and Use of Digital Repositories Through Seo","description":"Recent OCLC surveys show that less than 2 percent of library users start their search on a library website. Another survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research. Low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata, and high-value content through libraries is consequently invisible to researchers. Authors Arlitsch and O'Brien share their expertise in digital libraries and corporate marketing to offer practical steps for search engine optimization, such as: Recommended dashboards to increase participation by sharing data Avoiding the four most common crawler errors that lead to low rankings How to effectively utilize the Google Keyword Tool How to use domain settings to generate unit-specific reports for special collections, institutional repositories, and university presses\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenning Arlitsch, Patrick Obrien\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1555709060\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781555709068\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Neal-Schuman Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Kenning Arlitsch","offers":[{"title":"Paperback","offer_id":47202972926207,"sku":"9781555709068","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fb0a0fa1-6592-443f-a742-0706c9527edc.jpg?v=1756833943","url":"https:\/\/www.whiterainbookhouse.com\/products\/improving-the-visibility-and-use-kenning-arlitsch-9781555709068","provider":"WR Book House","version":"1.0","type":"link"}