{"product_id":"impulse-economy-gary-schwartz-9781451671872","title":"Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy","description":"We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. \u003cp\u003e\u003c\/p\u003eNetworks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: \u003cp\u003e\u003c\/p\u003e- How to minimize barriers between the shopper and a sale. \u003cp\u003e\u003c\/p\u003e- How marketers can connect and, more important, reconnect with loyal shoppers. \u003cp\u003e\u003c\/p\u003e- The technology available now--and what's coming soon--and how to pick a solution that will deliver results. \u003cp\u003e\u003c\/p\u003eBut like \u003ci\u003eBlink \u003c\/i\u003eor \u003ci\u003eFreakonomics, \u003c\/i\u003ethis isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Schwartz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1451671873\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781451671872\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Atria Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/07\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d","brand":"Gary Schwartz","offers":[{"title":"Paperback","offer_id":48444934750463,"sku":"9781451671872","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_930e3b9c-8008-483f-b0f3-4d888f7f70fb.jpg?v=1777215539","url":"https:\/\/www.whiterainbookhouse.com\/products\/impulse-economy-gary-schwartz-9781451671872","provider":"WR Book House","version":"1.0","type":"link"}