{"product_id":"ims-mark-wuthnow-9781420092851","title":"IMS: A New Model for Blending Applications","description":"\u003cp\u003eIP Multimedia Subsystem (IMS) technology, which merges the Internet with interactive telecommunications, represents the here and now for today's packet-switched networks. Consequently, anyone working with or around these converging fields needs to possess a fundamental understanding of IMS and how this technology is poised to change the way new applications are designed and deployed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIMS: A New Model for Blending Applications\u003c\/strong\u003e goes beyond most references in this field. Rather than offer the usual explanation of the standard itself, the authors address how IMS-based services might be deployed in an operator's network. Leveraging the inside knowledge gained from years of working at the forefront of IMS research, the authors delineate the application layers and the applications that can be implemented using an IMS network. For those unfamiliar with IMS, they provide an overview of its key components and the signaling standards used for the implementation of an end-to-end IMS service. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSignificant concepts are conveyed through real-life vignettes that describe how end users might actually use interactive IMS applications in the course of their day. This approach mimics the way an operator's marketing organization might go about building a business case for IMS application deployment. While technical enough to meet the needs of engineers, this approach will greatly assist marketing, sales, and managerial professionals with gaining a basic understanding of IMS, as well as a sense of the numerous applications driving the field forward.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Wuthnow,Jerry Shih,Matthew Stafford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1420092855\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781420092851\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Auerbach Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 386\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2009 pg. 156","brand":"Mark Wuthnow","offers":[{"title":"Hardcover","offer_id":48088207753471,"sku":"9781420092851","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_117e6188-0fbe-417c-8032-ebf584db8329.jpg?v=1769103652","url":"https:\/\/www.whiterainbookhouse.com\/products\/ims-mark-wuthnow-9781420092851","provider":"WR Book House","version":"1.0","type":"link"}