{"product_id":"in-credible-kasper-sierslev-9798344535999","title":"In-Credible: Under the Hood of In-House Creativity","description":"\u003cp\u003e\u003ci\u003eIn-house creative teams are on the rise, not only as a cost-effective solution but as essential drivers of brand identity and innovation. IN-CREDIBLE: Under the Hood of In-House Creativity reveals the journey of building creative powerhouses within organizations. From navigating the constraints of corporate structures to embracing the freedom of brand intimacy, this book explores how in-house agencies are uniquely positioned to deliver consistent, impactful, and authentic brand messages.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDiscover the evolution of in-house agencies through three transformative waves: Production, Content, and Creative Strategy. Learn why consistency matters and how it translates into brand loyalty and business impact. Packed with insights from Kasper Sierslev's extensive experience leading in-house teams for global brands like Maersk and Georg Jensen, this book is an essential guide for anyone involved in the creative process within a corporate setting.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWith practical frameworks, real-world case studies, and an honest look at the challenges and rewards of the in-house model, IN-CREDIBLE sheds light on why keeping creativity close to home is not just a trend but a competitive advantage. This is Kasper Sierslev's fifth book and a return to his craft, diving deep into the nuts and bolts of in-house marketing and creativity, providing the tools and insights needed to transform in-house teams from cost-saving entities to brand-building powerhouses.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kasper Sierslev\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798344535999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.67d","brand":"Kasper Sierslev","offers":[{"title":"Paperback","offer_id":48800907067647,"sku":"9798344535999","price":25.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/in-credible-kasper-sierslev-9798344535999","provider":"WR Book House","version":"1.0","type":"link"}