{"product_id":"in-pursuit-of-english-joseph-sung-yul-park-9780190855741","title":"In Pursuit of English: Language and Subjectivity in Neoliberal South Korea","description":"\u003cem\u003eIn Pursuit of English\u003c\/em\u003e traces how the English language became an object of heated pursuit amid South Korea's rapid neoliberalization, creating the so-called \"English fever\" of the 1990s and 2000s. Joseph Sung-Yul Park demonstrates that English gained prominence not because of the language's supposed economic value, but because of the anxieties, insecurities, and moral desire instilled by neoliberal Korean society. Park shows how English came to be seen as an index of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the changing conditions of the global economy. \u003cp\u003e\u003c\/p\u003eBringing together ethnographically-oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, \u003cem\u003e In Pursuit of English\u003c\/em\u003e develops an innovative new direction for research at the intersection language and political economy, challenging researchers to consider subjectivity as the key for understanding the place of language in neoliberalism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph Sung-Yul Park\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190855746\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190855741\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.09w x 0.51d","brand":"Joseph Sung-Yul Park","offers":[{"title":"Paperback","offer_id":43990495330559,"sku":"9780190855741","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c250f00-eb08-46d8-b6e5-3e6418507b85.jpg?v=1683305002","url":"https:\/\/www.whiterainbookhouse.com\/products\/in-pursuit-of-english-joseph-sung-yul-park-9780190855741","provider":"WR Book House","version":"1.0","type":"link"}