{"product_id":"in-the-black-steve-giroux-9781480835795","title":"In the Black: Living the American Dream by Owning and Operating Your Own Small Business","description":"\u003cp\u003eAuthor Steve Giroux was introduced to entrepreneurship at age thirteen and went on to create and run two successful, small businesses. He will be the first to say that small business ownership is a beast of its own. Even those with vast knowledge in business can find themselves stumbling to find their way on the path to success when it comes to running their own show. \u003c\/p\u003e \u003cp\u003eIn the Black details every aspect that is key to being successful in business. Filled with real-life examples, this guide shares Giroux's journey of self-employment and the failures and successes. He offers a host of advice and tips on a variety of topics including: \u003c\/p\u003e \u003cp\u003ementoring and networking;\u003c\/p\u003e \u003cp\u003egoal setting and perseverance;\u003c\/p\u003e \u003cp\u003eputting your time in;\u003c\/p\u003e \u003cp\u003ecreating a business plan;\u003c\/p\u003e \u003cp\u003eunderstanding the business and sales life cycle;\u003c\/p\u003e \u003cp\u003emarketing;\u003c\/p\u003e \u003cp\u003esystematizing your business through outsourcing and automation;\u003c\/p\u003e \u003cp\u003eproviding customer service and retaining customers;\u003c\/p\u003e \u003cp\u003eaccounting and taxes;\u003c\/p\u003e \u003cp\u003ebuilding a solid team;\u003c\/p\u003e \u003cp\u003erecession-proofing your business and your life;\u003c\/p\u003e \u003cp\u003econtinuing education in small business; and\u003c\/p\u003e \u003cp\u003ewinning.\u003c\/p\u003e \u003cp\u003eIn the Black presents a firsthand look at what entrepreneurship is all about, sharing a treasure chest of information gleaned from more than seventeen years in the industry. For those serious about owning their own business or bringing an existing company to the next level, this guide helps change the way you think about and run your business for the better.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Giroux\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 148083579X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781480835795\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Steve Giroux","offers":[{"title":"Hardcover","offer_id":46172991160575,"sku":"9781480835795","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a23978b0-c08d-45da-b8c0-f6666c984cb9.jpg?v=1727179662","url":"https:\/\/www.whiterainbookhouse.com\/products\/in-the-black-steve-giroux-9781480835795","provider":"WR Book House","version":"1.0","type":"link"}