{"product_id":"in-the-driving-seat-of-zanna-van-der-aa-9789492004918","title":"In the Driving Seat of Customer Experience: with Customer Signals Management","description":"\u003cp\u003eEvery organization receives signals from its customers, from satisfaction surveys, e-mails and telephone calls, to posts on social media. They're generally registered and a list of improvements drawn up, and then ... well, that's where companies lose their way. Which improvements have priority? Which will be most effective? How can I show that customer experience can earn the organization money? \u003c\/p\u003e\u003cp\u003eThese are the key issues for customer signals management: a method which renders customer experience steerable in terms of both customer satisfaction and cost efficiency.\u003c\/p\u003e \u003cp\u003eIn \"In the Driving Seat of Customer Exerience\", Zanna van der Aa navigates you through all the steps required to successfully map out customer experience. With a strong combination of theoretical underpinning and pragmatic applications, she offers inspiration in practical cases, tips and tools and lessons learned. The crux of the success of her method lies in measurability of the results, and therefore financial visibility of the benefits for the organization.\u003c\/p\u003e\u003cp\u003eThis edition replaces the 2017 book \"Customer Signals Management\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zanna Van Der Aa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9492004917\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789492004918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Warden Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Zanna Van Der Aa","offers":[{"title":"Paperback","offer_id":48241778950399,"sku":"9789492004918","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47b4a81a-56fa-44b9-adc4-7e1fbe632ee9.jpg?v=1772655855","url":"https:\/\/www.whiterainbookhouse.com\/products\/in-the-driving-seat-of-zanna-van-der-aa-9789492004918","provider":"WR Book House","version":"1.0","type":"link"}