{"product_id":"in-the-house-of-ideas-bill-gladwell-9781790355822","title":"In the House of Ideas: Master the Art of Conversation, Influence, and Persuasion","description":"\u003cp\u003e\u003cstrong\u003eThis book contains Bill Gladwell's personal notes on conversation, influence, and persuasion that he uses daily.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book will help you learn new skills and develop the attitude you must have to utilize these skills.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThroughout this book, Bill refers to \"conversational hypnosis\". He will explain what conversational hypnosis is in this book. For now, just know that hypnosis is essentially purposeful communication; and conversational hypnosis is simply purposeful communication during any conversation you may have with another individual or even a group.\u003c\/p\u003e\u003cp\u003eYou will also notice that Bill uses the term \"subject\" throughout this book. When he uses the term \"subject\", he is referring to the person or persons with whom you are communicating.\u003c\/p\u003e\u003cp\u003eWhy would Bill teach conversational hypnosis, and why would you want to learn it?\u003c\/p\u003e\u003cp\u003eBill teaches conversational hypnosis because he does not expect the majority of the people who are reading this book to become hypnotherapists with offices and private clients. Most of you simply want to learn to become more influential, lead people, and get more of what you want.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf you are an entertainer, you will have more impact.\u003c\/li\u003e\n\u003cli\u003eIf you are a salesperson, you will raise your close ratio.\u003c\/li\u003e\n\u003cli\u003eIf you are a speaker, you will become more inspirational.\u003c\/li\u003e\n\u003cli\u003eIf you are a teacher, you will command more respect from your students.\u003c\/li\u003e\n\u003cli\u003eIf you are a parent, your children will develop a new-found respect for you.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGet the picture? If you are a \"whatever\", you will get better and more of it.\u003c\/p\u003e\u003cp\u003eAs you read this book, you will learn what hypnosis really is, and you will discover that you are already hypnotizing others every time you communicate. What Bill is teaching you is to communicate on purpose... with purpose.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Gladwell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1790355826\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781790355822\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Bill Gladwell","offers":[{"title":"Paperback","offer_id":47072172474623,"sku":"9781790355822","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4a419049-ab77-497d-a875-4f20d90e146b.jpg?v=1753415999","url":"https:\/\/www.whiterainbookhouse.com\/products\/in-the-house-of-ideas-bill-gladwell-9781790355822","provider":"WR Book House","version":"1.0","type":"link"}