{"product_id":"in-with-the-old-in-sheila-byfield-9780244501952","title":"In with the old, In with the new.","description":"A no nonsense approach for communicating with real people in the real world. A reminder of why the communications business is so exciting, challenging, rewarding and fun and on how we are screwing it up. Essential reading for anyone joining the industry and for those who want to save it before it's too late.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sheila Byfield\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0244501955\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780244501952\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.50d","brand":"Sheila Byfield","offers":[{"title":"Paperback","offer_id":48440916312319,"sku":"9780244501952","price":15.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4638ed2-79bc-4333-893a-16cdf97f8ac3.jpg?v=1777187529","url":"https:\/\/www.whiterainbookhouse.com\/products\/in-with-the-old-in-sheila-byfield-9780244501952","provider":"WR Book House","version":"1.0","type":"link"}