{"product_id":"inbound-amplification-matt-cheney-9798873752812","title":"Inbound Amplification: How to Harness Podcasting for Business Growth","description":"In today's rapidly changing digital landscape, small businesses need more than just a product or service to succeed. They need a platform to share their message, connect with their target audience, and create memorable brands. Inbound Amplification: How to Harness Podcasting for Business Growth, written by veteran audio professional and content creation coach Matt Cheney, is your comprehensive guide to leveraging the power of podcasting to grow your business. With over 17 years of experience in the media industry, including time as Vice Media's Head of Audio, Matt Cheney has witnessed the transformative power of content and podcasting. In this book, he shares practical steps, strategies, and insights from his own journey and those of other successful podcasters to help you create and improve your content and podcasting efforts. \u003cp\u003e\u003c\/p\u003eInbound Amplification covers a wide range of topics, including: \u003cul\u003e\n\u003cli\u003eThe power of content and the role of podcasts in inbound marketing\u003c\/li\u003e\n\u003cli\u003eLaunching your podcast and overcoming common obstacles\u003c\/li\u003e\n\u003cli\u003eThe content creation cycle and how to choose recurring topic areas and pillars that align with your brand and audience\u003c\/li\u003e\n\u003cli\u003eKey technical steps and tools for podcast production\u003c\/li\u003e\n\u003c\/ul\u003eWhether you're just starting out or looking to improve your existing content and podcasting efforts, Inbound Amplification will guide you every step of the way. With Matt Cheney as your coach, you'll be well on your way to amplifying your voice, resonating with your audience, and propelling your business to new heights.\u003cbr\u003e \u003cp\u003eKey Benefits\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eStep-by-step guidance on planning, launching, and growing your podcast\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-world case studies and examples\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eActionable tips for creating engaging content\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStrategies for promotion, lead generation, and monetisation\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWays to build trust and emotional connections with your audience\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSolutions to common podcasting obstacles\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003eAre you ready to harness the power of podcasting for your business? Dive into Inbound Amplification: How to Harness Podcasting for Business Growth and start creating a lasting legacy with your brand today!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Cheney\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798873752812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Matt Cheney","offers":[{"title":"Paperback","offer_id":48217789989119,"sku":"9798873752812","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2f4ab445-3e21-4747-a49e-3a56fc9f6148.jpg?v=1771999463","url":"https:\/\/www.whiterainbookhouse.com\/products\/inbound-amplification-matt-cheney-9798873752812","provider":"WR Book House","version":"1.0","type":"link"}