{"product_id":"india-reloaded-d-sinha-9781137367099","title":"India Reloaded: Inside India's Resurgent Consumer Market","description":"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Sinha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137367091\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137367099\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.40w x 0.80d","brand":"D. Sinha","offers":[{"title":"Hardcover","offer_id":43980872024319,"sku":"9781137367099","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6de409db-4e6e-4056-bc51-a0618224d12b.jpg?v=1683252375","url":"https:\/\/www.whiterainbookhouse.com\/products\/india-reloaded-d-sinha-9781137367099","provider":"WR Book House","version":"1.0","type":"link"}