{"product_id":"indispensable-joe-calloway-9780471703082","title":"Indispensable: How to Become the Company That Your Customers Can't Live Without","description":"A five-step strategy for turning a commodity into a necessity\u003cbr\u003e \u003cbr\u003e When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service \"mission critical,\" and satisfied customers in the process.\u003cbr\u003e \u003cbr\u003e Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: \u003cbr\u003e * Create and sustain momentum: overcome organizational inertia and keep moving forward\u003cbr\u003e * Develop habitual dependability: make consistency of performance a defining characteristic\u003cbr\u003e * Connect continuously\u003cbr\u003e * See the Big Picture Outcome: create compelling customer experiences\u003cbr\u003e * Engage, Enchant, Enthrall: make magic in the marketplace\u003cbr\u003e \u003cbr\u003e With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Calloway\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471703087\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471703082\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIngram Advance\u003c\/i\u003e 04\/01\/2005 pg. 52","brand":"Joe Calloway","offers":[{"title":"Hardcover","offer_id":44056187044095,"sku":"9780471703082","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1402519f-e333-4176-81d8-cf4eaf24a39d.jpg?v=1685039969","url":"https:\/\/www.whiterainbookhouse.com\/products\/indispensable-joe-calloway-9780471703082","provider":"WR Book House","version":"1.0","type":"link"}