{"product_id":"individual-investors-behaviour-perception-and-kartikey-v-koti-9780359580798","title":"Individual Investors Behaviour, Perception and Preferences Towards Investment Avenues","description":"Investment culture among the people of a country is an essential prerequisite for capital formation and the faster growth of an economy. Investment culture refers to the attitudes, perceptions, and willingness of the individuals and institutions in placing their savings in various financial assets, most popularly known as securities. A study on the investors perceptions and preferences, thus, assumes a greater significance in the formulation of policies for the development and regulation of security markets in general and protection and promotion of small and house-hold investors in particular.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kartikey V. Koti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0359580793\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780359580798\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d","brand":"Kartikey V. Koti","offers":[{"title":"Paperback","offer_id":48435385663743,"sku":"9780359580798","price":15.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ee994bf9-d7c6-4567-8d81-1c50819b9c16.jpg?v=1777150027","url":"https:\/\/www.whiterainbookhouse.com\/products\/individual-investors-behaviour-perception-and-kartikey-v-koti-9780359580798","provider":"WR Book House","version":"1.0","type":"link"}