{"product_id":"industrial-marketing-palanisamy-arunkumar-9783639309584","title":"Industrial Marketing","description":"Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of \"becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Palanisamy Arunkumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639309588\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639309584\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.66d","brand":"Palanisamy Arunkumar","offers":[{"title":"Paperback","offer_id":48446282170623,"sku":"9783639309584","price":85.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e73f4dd1-3d68-49e8-84ec-6322c66e8615.jpg?v=1777223700","url":"https:\/\/www.whiterainbookhouse.com\/products\/industrial-marketing-palanisamy-arunkumar-9783639309584","provider":"WR Book House","version":"1.0","type":"link"}