{"product_id":"industrial-marketing-thomas-fotiadis-9781529778533","title":"Industrial Marketing","description":"\u003cp\u003eAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.\u003c\/p\u003e \u003cp\u003eThe textbook includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe marketing philosophy on industrial markets\u003c\/li\u003e \u003cli\u003eThe characteristics of industrial markets\u003c\/li\u003e \u003cli\u003eThe marketing mix and the product life cycle\u003c\/li\u003e \u003cli\u003eThe issues surrounding distribution and operations including value creation, business relationships and networks\u003c\/li\u003e \u003cli\u003eCase studies and mini case studies (vignettes)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThomas Fotiadis \u003c\/strong\u003eis an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAdam Lindgreen\u003c\/strong\u003e is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria's Gordon Institute of Business Science, South Africa.\u003c\/p\u003e \u003cstrong\u003eGeorge J. Siomkos\u003c\/strong\u003e is Professor of Marketing at the Athens University of Economics \u0026amp; Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. \u003cp\u003e\u003cstrong\u003eChristina ﾖberg\u003c\/strong\u003e is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDimitris Folinas\u003c\/strong\u003e is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Fotiadis, Adam Lindgreen, George J. Siomkos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529778530\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529778533\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.82d","brand":"Thomas Fotiadis","offers":[{"title":"Paperback","offer_id":44071595868415,"sku":"9781529778533","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0140b92b-db87-4cc4-89ec-9eda65705753.jpg?v=1685437038","url":"https:\/\/www.whiterainbookhouse.com\/products\/industrial-marketing-thomas-fotiadis-9781529778533","provider":"WR Book House","version":"1.0","type":"link"}