{"product_id":"industrial-products-erdener-kaynak-9781138972667","title":"Industrial Products: A Guide to the International Marketing Economics Model","description":"Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erdener Kaynak,Hans Jansson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138972665\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138972667\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Erdener Kaynak","offers":[{"title":"Paperback","offer_id":48447859851519,"sku":"9781138972667","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2dc17dbb-25d6-43c3-b613-e26fba9722e1.jpg?v=1777235293","url":"https:\/\/www.whiterainbookhouse.com\/products\/industrial-products-erdener-kaynak-9781138972667","provider":"WR Book House","version":"1.0","type":"link"}