{"product_id":"infiltrating-healthcare-quinn-grundy-9781421426754","title":"Infiltrating Healthcare: How Marketing Works Underground to Influence Nurses","description":"\u003cp\u003e\u003cb\u003eHow sales representatives from Big Pharma and other healthcare companies circumvent public and regulatory scrutiny by forging relationships with nurses.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAwarded second place in the 2019 AJN Book of the Year Award in the Professional Issues Category by the American Journal of Nursing\u003c\/p\u003e\u003cp\u003eIt was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing public scrutiny of kickbacks to doctors, the huge giveaways have disappeared. In \u003ci\u003eInfiltrating Healthcare\u003c\/i\u003e, Quinn Grundy shows that sales representatives are working instead behind the scenes. It is to nurses that these companies now market. \u003c\/p\u003e\u003cp\u003eNurses, Grundy argues, are the perfect target for sales reps: their work is largely invisible and frequently undervalued, yet they wield a great deal of influence over treatment and purchasing decisions. Furthermore, there are no legal restrictions on marketing to most nurses. Grundy describes how, under the guise of education or product support, and through gifts and free samples, sales representatives influence nurses in the course of day-to-day clinical practice. \u003c\/p\u003e\u003cp\u003eGrundy argues that the very presence of sales reps in operating rooms, purchasing committee meetings, and patient care units blurs the boundaries between patient care and medical sales. Helpfully, she also describes ways that nurses can be aware of (and resistant to) their influence. \u003ci\u003eInfiltrating Healthcare\u003c\/i\u003e is a call to action to protect the clinical spaces where we are at our most vulnerable--and the decisions that take place there--from the pursuit of profit at any cost. This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Quinn Grundy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1421426757\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781421426754\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Johns Hopkins University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.80w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2019","brand":"Quinn Grundy","offers":[{"title":"Hardcover","offer_id":48449576272127,"sku":"9781421426754","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b494ddad-3e29-445f-bbe7-80bf553b8404.jpg?v=1777264000","url":"https:\/\/www.whiterainbookhouse.com\/products\/infiltrating-healthcare-quinn-grundy-9781421426754","provider":"WR Book House","version":"1.0","type":"link"}